Couverture d’ouvrage : Competitive Quality Strategies
Éditions :livre broché - QUA-MAI

This book succinctly presents new methodological principles that help leaders of businesses of all sizes to use, in the most effective way, the quality of their valuable production to enhance their competitiveness.
The concepts and models of principles of actions presented result from over 20 years of observation by the author of the way in which companies of all sizes and in all sectors attempt to use specific mechanisms of quality production in exchanges with their stakeholders, to give rise to long-lasting competitive factors.
The author has drawn up pratical guides that are general enough for any company to be able to better understand and strengthen (often implicit) approaches to create new competitive edges, based on their employees’ culture of quality. Precise definitions are given for each of the concepts used, in order to free readers from the commonly-recurring inaccuracies relating to the meaning of the terms used in the domain of quality management.
The new tools presented in this book, which have been tested in several companies, provide an answer to the need to boost growth in industrialized countries.

Maison d’édition : ISTE Edition
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Competitive Quality Strategies